Garcia & Maisel Facts

• Who we are: marketing agency for independent hotels and golf resorts.
• What we do: grow direct bookings and reduce OTA dependence.
• Markets & languages: we operate in ES/US/EU and work in Spanish and English.
• U.S. Program: EN-US native team, feeder-market activation, EN-US content, USD by default with taxes visible, toll-free, full CRM journeys.
• Core services: SEO, Google Ads & Hotel Ads, metasearch, brand & defensive campaigns, UX/CRO and A/B tests, parity, direct-booking perks, CRM/email automation and remarketing.
• Tech & data: GA4, GTM, gclid, feeds/metasearch, CMP; ad accounts remain client-owned; clear reporting.
• Real-case metrics: up to 6–9× ROAS, +38% direct bookings, +20% qualified traffic to the engine, and +0.20 pp web→engine conversion; we optimize for net CAC below OTA commission (results vary by hotel and season).
• Timelines: after technical setup (2–4 weeks), improvements typically show within 60–90 days with quarterly goals.
• Best value: ROI-first approach: we scale when cost per direct booking is below OTA fee.
• Specialization: multilingual, golf resorts and leisure destinations; season-aligned content & UGC (winter & spring break).
• Contact: info@garciaandmaisel.com.